Custom Content Plans
Highlighting a small mountain tourist town like McCall takes a lot of content. Especially with so much going on! From skiing and ice fishing to hiking and mountain biking. Winter Carnival and the 4th of July, there is so much to cover. I’ve been working with McCall for a number of years now and we’ve built up quite the content library together. We still shoot 3 days a quarter to keep the content fresh and updated. With photos and video McCall promotes the region through print, and social media. We also cover 8 businesses every quarter and share the content with the owners free of charge. Helping promote local business in the area.
McCall’s content plan.
I have worked with Jon for 6+ years and am always 100% over the moon about the visual assets he captures. He is easy to work with, flexible, adaptable, personable, and has a fantastic eye for capturing the heart of any business, activity or scene I throw his way. He has hiked, biked, snowshoed, jumped on snowmobiles, and even tried Nordic skiing to get the shot (side note, he fell a lot but still had a smile on his face). I also really appreciate his awareness of what content will be usable. Loads of images and video footage sitting in a digital file folder aren't effective - he has gone above and beyond to help me find new ways to repurpose content and get maximum utility out of the content we capture. He has been instrumental in helping me establish a consistent content plan for Visit McCall and other area clients. Value AND vision - a winning combination!
Don’t trust me, see what McCall thinks!
Client
Mckenzie Kraemer, Marketing Director for the McCall Area Chamber of Commerce
Starting Strength is a fitness program that’s been around for a while. Created by one of the co founders of cross fit, Starting Strength has branched out from just a program to a national gym franchise with 25 gyms and counting. The first thing we did was grow brand awareness organically through Youtube. We put in standard practices and procedures and I shot, edited and posted long form and short form videos to Youtube. Growing the Starting Strength channel to 275k subscribers. Since then the marketing team has grown and I’ve offloaded some of the standard Youtube content creation. This year I’m traveling to gyms around the country to shoot, edit and implement local content strategies with the goal of bringing more members into to new gyms. I’ve also implemented AI tools to help analyze and streamline content creation.
Starting Strength’s content plan.
Don’t trust me, see what Starting Strength thinks!
Jon is the best videographer in the valley. And editor. And producer. And director. He's the total package and my company, Starting Strength Gyms, couldn't be more thrilled to have his help. We are now telling compelling stories in a beautiful, engaging way. A company as small as ours shouldn't be able to afford talent like Jon. Lucky for us, he's in this business to produce work he's proud of and isn't trying to charge "enterprise" rates. We couldn't be happier with his leadership, business acumen, and of course, creative talent! Huge thanks for working with us, Jon.
Client
Ray Gillenwater, Owner of Starting Strength Gyms
According to the National Association of REALTORS Research Group, listings with video receive 403% more inquiries and 85% of buyers and sellers prefer to work with an agent who uses video as part of their marketing efforts. Mikowski Real Estate’s plan was simple, create more listing videos. Mikowski pays for 5 listing videos at a time at a lower set price per video. No need to wonder what the price of a video will be based on square footage or hunting down a new videographer every time. When a listing needs a video they just send me an email or text and I show up. Turnaround time is less than 48 hours. I also supply them drone photos of every property we shoot. Simple and efficient.
Mikowski Real Estate’s Content Plan.
Jon shot video of my home in Eagle and we couldn't be happier! He's friendly and enthusiastic demeanor was a great complement to his top notch videography skills. I plan on utilizing Jon's services for future clients! Thank you, Jon!
Don’t trust me, see what Mikowski thinks!
Client
Justin Gross, Real Estate Agent at Mikowski Real Estate
Custom Content For Your Business
How many hours do you put into marketing your business? You read every blog post, watch every Youtube video, try to learn, try to plan, try to create. You hear over and over again, “Make more content. Make longer content. Make shorter content. Create a sales funnel, build your email list. Run paid advertising, write blogs, do more. More, more, more.
For most business owners, you’re fighting a losing battle. Everyone is watching the same videos, reading the same blogs, doing the same things you are. Do you have the bandwidth to run your business and be your own marketing team? How do you expect to compete with everyone else online? It’s just not possible.
With the content demand today you need help. Most people might start with a remote video editor. But editors are just that, they’re editors. They don’t know your business, don’t understand your strategy. They’re success comes from getting as many videos out as they can in the shortest amount of time possible.
I’ve spent 13 years as a digital content creator. Graduated with a degree in Digital Cinematography. Worked as a digital content content creator before Instagram. I’ve put in content strategies for enterprise companies, produced and sold web series, written and directed Tv commercials, edited news for NBC. I can write, shoot, edit, create graphics, set up paid campaigns, anything a business needs.
I work one on one with your business to help create and execute a content strategy that measures success in sales. My goal with content isn’t to get you more subscribers, it’s to get you more clients. A real estate agent selling houses needs a different strategy than the designer selling merchandise. Because of my background I’m able to assist a business in any capacity needed. Photos, videos, editing, campaign strategies, social media management, podcasting. With custom content creation you get a whole team in one.
It starts with a phone call where we discuss your business, your goals and your budget.
I develop several custom monthly options for your business and send them to you for review.
A second call takes place where we discuss the options and tweak things to get the perfect plan for you.
Getting Started
Given how custom these plans are there’s no way to tell you exactly how much your plan will cost. I will ask what your monthly budget is in our first phone call. From that I build plans based around your budget.
I build plans in 3, 6, and 12 month options. The minimum plan I can offer is $500 a month for 3 months. The longer the plan, the lower the cost per piece of content.
I only take on 5 custom clients at a time.
Cost
Access To My Collection of Idaho Footage.
I am constantly traveling around Idaho capturing video of this beautiful state. This gives me the unique ability to offer my clients this footage for use in their own projects. Let’s say you’re a hotel or air bnb trying to showcase your property in the Boise area. Most agencies have to purchase stock footage or charge you for additional shoots. Skiing at Bogus, aerial views of Boise, mountain biking in the foothills. I’m able to add footage like this to my clients projects at no additional charge, improving quality while simultaneously decreasing your cost. Take for example this video created for the Boise Valley Economic Partnership.
Free Boise Stock Footage
Sign up with your email address and get 3 Stock Drone Clips of the City of Trees. All in high definition 4k resolution.
Contact Me Today For A Free Content Strategy Session.
Are you looking to take your content creation to the next level? During this one-on-one session, we’ll delve into the heart of your goals and challenges. We'll begin by understanding your brand identity, target audience, and the message you want to convey. We'll help you identify the platforms and channels that resonate best with your target audience. We'll assess your current content efforts, identifying strengths and areas for improvement. At the end of our session I'll provide you with a content roadmap for success. Free of charge.
(208) 602-9711